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Smarketing: Successful Marketing With a Different Approach

Communication is essential to success in any endeavor. One way to overcome this conundrum? Merging marketing and sales into a cohesive smarketing team.

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Communication is essential to success in any endeavor. But when it comes to inter-departmental communication, visions of success become blurry and teams don't always see eye to eye. One way to overcome this conundrum? Merging marketing and sales into a cohesive smarketing team.