Motus White Papers

Smarketing: Successful Marketing With a Different Approach

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SMARKETING: SUCCESSFUL MARKETING WITH A DIFFERENT APPROACH BY LORI CHRISTIANSEN VP OF MARKETING AT MOTUS INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 APPOINT ONE EXECUTIVE TO OVERSEE BOTH FUNCTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 CREATE A CULTURE OF COMMUNICATION & MUTUAL RESPECT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 EMBRACE THE AGILE APPROACH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 GET BUY-IN FOR SMARKETING FROM BOTH SIDES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 CONTENTS

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